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Almost Normal With Y.
Exploring smart, social, and disruptive marketing strategies—one case at a time.
recent posts
- Why Orkut Ruled Brazil (Then Fizzled)—A Lesson in Culture-Driven Marketing”
- From Red Envelopes to Routines: Why Weixin (WeChat) Cracked the Code on Social Media Engagement
- Type Less, Do More: Shifting Social ‘Clicktivism’ Into Real Action
- See the Change: How Warby Parker Revolutionized Eyewear
- Hello World!
Almost Normal With Y. 
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