Almost Normal With Y.
Exploring smart, social, and disruptive marketing strategies—one case at a time.
recent posts
- Why Orkut Ruled Brazil (Then Fizzled)—A Lesson in Culture-Driven Marketing”
- From Red Envelopes to Routines: Why Weixin (WeChat) Cracked the Code on Social Media Engagement
- Type Less, Do More: Shifting Social ‘Clicktivism’ Into Real Action
- See the Change: How Warby Parker Revolutionized Eyewear
- Hello World!
about
Category: Uncategorized
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Orkut? Have you heard of it? If not, you are not alone-especially if you were not in Brazil when the early 2010s began. Nonetheless, Orkut wasn’t just another social network for millions of Brazilians. It served as an online gathering place for connection, community, and identity for seven years in a row. In 2004, Google launched Orkut,…
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Let’s talk about Weixin (aka WeChat). Over a decade ago, Weixin made your dream of doing everything from one app a reality. You could text your friends, pay for groceries, call a cab, read the news and even run a business. In 2011, this Chinese social media app became so popular because it wasn’t just…
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🧊 Let’s Ditch the Bra Colors: Why We Need to Bring Back Actionable Social Media Challenges Social media activism has its own virality, but it doesn’t always succeed. The infamous Facebook breast cancer meme, for example, asked women to share cryptic status updates like “I like it on the floor” or “Rebecca, red.” The goal…
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How Warby Parker Made Eyeglasses Social—and Why I Wish I Knew Sooner Okay, real talk: buying glasses used to be so frustrating. Pricey frames, scheduling appointments, and no clue if they’ll even look good on your face. I used to just go with whatever was covered by insurance and call it a day. If I had known…
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Marketing Meets Creativity Hi and welcome to Almost Normal With Y—a space where my marketing studies and creative journey come together. I’m Yariani Sosa, a creative professional and actress with a background in film, real estate, and now, marketing. As part of my Master’s program, I’m exploring how marketing principles shape not just global brands—but also personal…
Almost Normal With Y. 